EXODUS MARKETING - Organization Directory

Why We Do What We Do…
As it says, it’s not about us, it’s about you getting more referrals through the magic of putting your client in a position where you want to take the time to communicate with them in a real way. The relationships that are developed during the home loan, refi, and purchase/sale process are created no matter the difficulty of the transaction. If a file was easy or strenuous, short or long, a relationship happened. The best thing to do after the deal is closed is to maintain the relationship that developed during that process. The Exodus vision and what we’re really all about is maintaining that relationship.

There’s no trick or gimmick that’s going to generate referrals from those you’ve helped with the biggest decision of their lives. In the event, the easy road is taken and you neglect that relationship, the amount of referrals that are lost is tragic and you may already be aware of this tragedy by personal experience. Nothing worse than finding out someone referred someone they care about to someone else. The Exodus newsletter is a direct mail marketing piece, and it works better than any other newsletter available on the market today. The reason is simple, we help you Share Yourself, Share Your Knowledge, and Become Family!

Exodus is fully versed in digital, social, and automated marketing. At the core of why your current marketing isn’t working is the difference between small-ticket and large-ticket items.

Loans and Real Estate are large-ticket items. Examples of small-ticket items are food, electronics, music, self-help courses, etc.

Small ticket items have a “buyer’s journey.” The journey only works if the buyer has a problem that needs a solution or there’s something that the buyer wants.

Without those two, there’s no “buyer’s journey.” Without a buyer’s journey, typical marketing has no impact and you won’t see a return on your marketing investment. It’s really that simple. If you’re unfamiliar with The Buyer’s Journey, you can learn more about it by clicking here

The reason the Exodus newsletter works is the focus on the relationship you started through the real estate or finance process. By sharing yourself, sharing your knowledge, and becoming family, you build a hedge around your client base that no one can penetrate.

Imagine getting the referrals you know you should. This is what Exodus is about. Set up a call today and we’ll show you what our clients experience and why you should be sending personalized newsletters to your past clients.